Digital Transformation as a Factor for the Competitiveness of the Bulgarian Economy

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Pages: 83-91

Abstract:

The present study examines digital transformation as a structural factor influencing the competitiveness of the Bulgarian economy within the context of the European digital transition. The analysis is based on contemporary theoretical frameworks of economic growth and empirical evi dence linking digitalization with productivity, innovation, and long-term economic performance. The paper explores the current state of digital development in Bulgaria, focusing on digital skills, tech nological integration in enterprises, and the level of digital public services. The findings reveal an asymmetric model of digital transformation characterized by relatively advanced e-government ser vices but structural deficiencies in human capital and limited adoption of advanced digital technolo gies in the business sector. The study highlights the economic channels through which digitalization affects competitiveness, including total factor productivity, investment activity, export performance, and resilience to economic crises. The results support the thesis that accelerating digital integration, combined with institutional reforms and human capital development, could significantly enhance Bulgaria’s long-term growth potential and competitive position within the European economic space.

Keywords:

digital transformation; competitiveness; productivity; economic growth; Bulgaria.

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