Digital Localization of Hotel Services Through Local SEO

Authors:

Pages: 336-342

Abstract:

The increasing influence of digital platforms in tourism has made online visibility a key factor for the success of hotel businesses. This paper focuses on the application of local SEO as a practical approach to the digital localization of hotel services. The research is based on a review of recent scientific literature and industry practices related to digital marketing and search engine optimization in tourism. The study examines the application of local SEO and its main components (such as local listings, review management, geo-targeted content and Google Business Profile) and tools that assist and direct the performance and user behavior regarding hotel services. In addition, the present study aims to examine the concept of digital localization of hotel services through local SEO and its impact on competitiveness in the tourism sector. The impact of key limitations and future challenges as high online competition and the knowledge of the complexity of search engine algorithms are identified as well.

Keywords:

local SEO; digital localization; hotel services; tourism marketing; online visibility.

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