Modern Innovations in the Tourism Industry — An Avatar in the Museum or Towards the Reconstruction of Disappearing Crafts

Authors:

Pages: 309-316

Abstract:

The publication presents one of the modern opportunities for developing and upgrading the tourist product provided by the classical type of museums in Bulgaria. The accessibility of mu seum exhibitions and their perception by users in the digital communication age require the imple mentation of new technologies in order to improve the tourist experience and attract a new audience. There are objects of intangible cultural heritage in Bulgaria that are starting to disappear and are now part of museum exhibitions. That is why the article focuses on the use of technological achievements in museum exhibitions as a way to build an innovative tourist product with the aim of preserving the disappearing intangible cultural heritage and popularizing it among the general public.

Keywords:

avatar; museum exhibitions; digital twins; cultural industry management; we experience tourism.

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