Challenges Facing the Bulgarian Hotel Industry in the Context of Modern Marketing

Authors:

Pages: 298-303

Abstract:

This report aims to examine the challenges facing hoteliers in Bulgaria as a result of the development of the online market environment, as well as to identify appropriate modern market ing approaches to optimize the overall hotel business. The emphasis is placed on key processes with high added value, such as electronic distribution, building and maintaining customer relationships and establishing the website as the main sales channel. The main goal is to identify the most effective practices for implementing the purchase-sale process.

Keywords:

Bulgarian hospitality industry; modern technologies; online solutions; challenges

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