New Trends in Global Tourism: Off‑the‑Beaten‑Path Destinations, Artificial Intelligence and Authentic Experiences

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Pages: 21-31

Abstract:

New trends in global tourism are encouraging travellers to choose experiences focused on culture and adventure. According to forecasts and studies of consumer behaviour, the deepening of these trends is changing travel choices and styles, vacation planning, and the ways to combine work and leisure. They are at the basis of sustainable tourism, aimed at experience-oriented travel, eco exploration, special events, or personalized itineraries. In the context of a changing socio-economic reality and dramatic political crises, tourists are in creasingly avoiding overtourism, urban overcrowding, and traditional destinations. The trends are toward active holidays, “cooler” vacations, and experiences that provide knowledge and emotional enrichment. These include the so-called “slow” travel; nocturnal tourism (noctourism); escapes into nature (with an emphasis on digital detox), as well as quiet places for seclusion away from noise pollution. There is also a rise in nostalgic/romantic tourism and cultural experiences, in addition to tourism-promoting festivals and music tours along the routes of global stars. Artificial intelligence (AI), which is transforming every aspect of tourism services today, is a key player in the industry, optimizing processes and applications with a focus on the economic, social, and ethical challenges in the sector. However, new trends also include increasingly popular (and sought-after) opportunities for meeting, connecting, and communicating with real people in real life, away from the digital world and screens.

Keywords:

destinations; new trends; slow tourism; authenticity; artificial intelligence; experiences.

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