Потребителската удовлетвореност – предпостовка за лоялни взаимовръзки в туризма

Автори:
Страници: 304-308

Резюме:

In the conditions of the modern development of the tourism industry, the challenges re lated to the effective building and sustainable maintenance of customer relationships are becoming increasingly relevant. Profound changes in the economic and technological environment, including increased globalization and the rapid development of information, communication, and transport technologies, characterize the tourism market with increasing fragmentation and increased demand for specialized and niche products tailored to the individual needs of consumers. Competition be tween tourism enterprises is also undergoing a significant transformation — from offering unified services to creating value through authentic and memorable experiences. It is these experiences that are becoming a key factor in building long-term loyalty and sustainable relationships between cus tomers and providers of tourism services. In this context, the author’s goal in this presentation is to present the significant role of consumer satisfaction in achieving loyal relationships between tourists and business organizations in tourism.

Ключови думи:

customer satisfaction; customer loyalty; interconnections in tourism.

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